![]() It’s very glam, but it’s very natu-ral in the same way. It was basically all of these older teenagers that I was looking up to that were really living that life in that style. Designer Amahlia Stevens said, “I grew up in Southern California in the ’70s in the disco era. The ’70s chic “Summer Fever” collection was a tribute to Donna Summer. tim regas Vitamin A by Amahlia Stevens This year’s “Mercedes-Benz Presents” designer, Vitamin A by Amahlia Stevens, debuted on the runway on July 20 during Mercedes-Benz Fashion Week Swim. Prints are also inspired by artwork created by her fiancé and pro surfer, Danny Fuller. She included her signature ruching and seamless construction and added an intricate ladder detail and a logo charm. The palette came in sea glass, clove, plum, and butter, Praver’s favorite color. It’s all based around that idea and muted tones or colors that remind me of home, the ocean, my travels and things that makes me happy,” she explained. “All of my prints are based off of that, whether it’s a feather or a wing or a palm tree. “For me, it’s my travels or just my way of life in general,” said Praver, who grew up in Maui and now divides her time between New York and Los Angeles. The model turned swim designer channeled her personal style into the collection, titled “Ventus Scopis,” Latin for “wind swept.” The collection conveys the feeling of being wherever the wind takes you. Guests enjoyed cocktails while viewing the collection in an intimate, low-key setting. Cabaña Grande – A.Miami swim week Tori Praver Swimwear Tori Praver debuted her Resort ’13 collection at The Webster boutique in Miami Beach on July 21. Cabaña Grande – Sauvage and Zingara SwimwearĨ p.m. Cabaña Grande – L*Space by Monica WiseĦ p.m. Mercedes-Benz Fashion Week Swim 2013 Line-Up:Ĩ-10 p.m. The Raleigh – Official Kick Off Party, Celebrating 25 years of Roxy with Roxy Pop SurfĦ p.m. Mercedes-Benz Fashion Week Swim is an IMG Event. ![]() Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections. ![]() Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection. On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “ Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor turning inspiration into viable businesses. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings. The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury. Special guest hosts, The Tents Director James Belzer and Mercedes- Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. Mercedes-Benz Fashion Week Swim 2014 will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections of: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE. Atmosphere during Mercedes-Benz Fashion Week Swim 2013 on Jin Miami Beach, Florida.
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